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How to Create a Professional Looking Website

The appearance of your website is arguably the most important feature. Forget content, graphics and how much it sings and dances, if it does not look professional then users will go elsewhere and/or struggle to use your website. There are certain criteria to make your website look professional, and if your website meets each of these criteria then it will look appealing to the user, as well as be easy to use.

Firstly, one option you should consider when designing your site is going for a simple design. Simplicity can make your website easy to use as well as look great. The best websites are those that have a simplistic layout and very few colours and text. Yes having a flashy website that jumps out at the user, screams and shouts shows that your website is built well, but if it cluttered it can quickly look unprofessional. It is best to keep it simple and easy.

Another criterion that should be fulfilled to make a good website is content, but not too much. The content you include in your website needs to be detailed, and importantly a suitable font size, style and colour. If you go a bit overboard with the content then your website will become start to look more like a giant block of text, than a sleek, stylish website. The content you include should try to be straight to the point also - a good way to do this is through bullet points! The user will want to get answers straight away instead of having to scan through hordes of text to get the answer they need, so there is little need to write huge amounts of text for your website - you’ll see that most websites seem to follow this principle.

It is also important to restrain from using lots of animations. Animations are fun and quirky, but over use of animations can make your website look extremely unprofessional. However, clever and strategic use of animations in a simple style can work in your favour.

Finally, the colours you choose to have on your website will also have a huge impact on the appearance. When it comes to choosing a background, the background should be a plain colour, which will not distract attention from other parts of the site. It’s always a safe bet to go for a black font colour, as this is easy to read on most backgrounds. Only change the font colour if the background is a dark colour and the text cannot clearly be seen.

To wrap things up, it’s best to keep your design simple and to not get carried away with making your website the most impressive. An impressive website is a website that will allow the user to come back and back, time and time again; as well as getting the audience the answers they are after. Remember to not overdo it on the features and design – simplicity is the key to users returning to your site and enjoying it!

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