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Key features to include in a Professional Website

To make your website look professional there are a few features that need to be implemented, no matter what. These key features will allow for great ease of use and will also make your website look a whole lot better.

The first feature that needs to be considered is accessibility, which ties in a lot with ease of use. Making your website easy to navigate around is a perfect starting point. Make key parts of text large and bold to catch the audience’s eye. You want the audience to be able to get what they want quickly as opposed to making them search through your website to find what they want. A professional website will always be one that is easy to use.

We touched on navigation in the last point, but what this means is making sure that users can access the different pages of your site – it’s no good having pages of great content if nobody can access them! Try to keep the style across your website as consistent as possible, as believe it or not a consistent style will improve navigation. For example using the same type of button everywhere on your site will make it easier for users to know where to click. One way you could make your website much more ‘usable’ is by having big bold and blatant navigation buttons, that are really clear and hard to miss. Also, when designing the pages try to make the user not have to scroll down that much; the less the user has to move through the website, the better.

It is almost essential nowadays for websites to have a mobile version running alongside it. As more and more people are using their mobiles as their main internet browser, you will start to receive more traffic to your site from mobiles. If you don’t have a mobile-ready site, users will struggle to use your website, so you should definitely consider how your site will render on a mobile device before going live.

Finally, a feature embedded into a professional website is Search Engine Optimisation (SEO). Strategic and clever use of SEO can make your website soar in search engine rankings, ultimately leading to more traffic coming to your website. There are a few ways to implement SEO into your website, one way is through using keywords, and lots of them.

More keywords will give the search engine more chance of finding your website. Another way is through having links to other websites on your website (these websites may not be yours) as this will increase your search engine ranking. Alternatively, you could work with a firm that specializes in SEO to help improve your site and boost its SEO credibility, however this can be quite expensive.

In conclusion, building a professional website isn’t all about how it looks, but equally as importantly how easy it is to use and navigate. Remember that a healthy percentage of your website traffic may be coming from mobile or tablet devices, so ensure you cater for everyone’s needs, maintaining the same principles across the platforms.

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